The premier eCommerce platform, Magento 2, will make it simple for you to build your online stores. Up to 12% of all online businesses in the world utilize Magento 2. It takes more work to increase your Magento 2 checkout rate than merely clicking the “publish” button next to your most current product, though. It’s understandable that seeing a zero on your checkout counter can be a little depressing.
It simply indicates that you can get better from there. We’ve created a list of Magento 2 optimization suggestions that can increase checkout page conversions in order to achieve that. Let’s get started now!
Make Use of Static Content
Static resources are seen on Magento 2 websites that have checkout pages. Customers may decide not to purchase the items in their shopping basket as a result of the slow loading speed caused by this.
More than 300 JavaScript files, totaling more than 3 MB, must be loaded for a typical Magento 2 website. Because caching is not possible, Magento 2 checkout pages must load more slowly than usual.
Magento 2 is an excellent platform, but its automated JS bundling isn’t ideal for most use cases. Both the manual creation of an Advanced JavaScript Bundling and a strong Content Delivery Network are advised.
Increase Magento 2’s Loading Speed
One of the most frequent reasons for high bounce rates on websites, especially e-commerce sites, is slow load times. The issue with load time is that it has an impact on every aspect of your website, not just your Magento 2 checkout.
A Google study found that if a website takes longer than five seconds to load, 90% of visitors will click away. You can take the following simple steps to speed up the loading of your checkout page:
Remove any Extra Checkout Modules and External Scripts
- Images and assets with smaller file sizes
- Improve cookies.
- Establish a content delivery network (CDN)
Additionally, quicker-loading websites perform higher in Google’s search engine results. Utilizing their Core Web Vitals system, which gauges user satisfaction through page load time
Simplify the Checkout Procedure
A well-designed user experience can boost conversion rates by up to 400%, according to a Forrester study. Reducing the gap between clicks to the checkout page is another strategy to raise conversion rates.
Less check-out procedures imply a more straightforward user experience design. The optimum method to build your website is to have as few clicks as possible between the home page, product page, and checkout page. By simply taking a few clicks to reach the checkout page, the user experience is enhanced. This objective is aligned with removing superfluous pages in the way of your product and the checkout page.
Take Unnecessary Assets Off the Checkout Page
Only help customers finish their purchases by using your Magento 2 one-page checkout page. If you support any third-party extensions, you might want to remove them from the checkout page.
Having materials like full-size product photos, artwork, or lovely animated GIFs is a great idea for visuals and branding. However, including them on your checkout page actually makes it take longer for your page to load. Additional resources will cause page loads to take longer, thus the hassle is simply not worth it.
Make the Magento 2 Website Mobile-Friendly
In the previous six months, up to 80% of smartphone users made online purchases. Not optimizing your Magento 2 store for mobile is the simplest way to lose out on any potential business growth.
Designing your website to be mobile-responsive is one thing; maintaining the same performance is quite another. Along with a mobile-friendly website interface design, you also need to optimize Magneto for mobile.
- stuff that loads slowly
- decrease in page file size
- the use of HTTP/2
- not included First-byte optimization for JavaScript
- Introduce One-Click Checkout
The one-page checkout feature in Magento 2 can be easily implemented to enhance the consumer experience. One-step checkout for Magento 2 is an example of a third-party Magento 2 extension that can speed up and make the checkout process simpler.
Clicking between the payment page and your Magento 2 one-page checkout might significantly lengthen the time it takes for your server to load pages. But more crucially, it lengthens customers’ wait times, which could cause them to lose interest despite their generally good intentions.
Offer a variety of Payment Options
If you use the one-step checkout in Magento 2, there is no need to restrict your options for payment methods. Online transactions can use digital checkout options like Apple Pay and PayPal up to 29.8% of the time. It is also advantageous since the majority of secure payment channels available today support digital wallets. As a result, adding these options shouldn’t be too difficult.
You must still take into account your clients’ preferred payment options. This might assist you in concentrating on the methods you can get rid of from your website. The burden on your servers will be greatly reduced by removing unused payment methods.
Showcase Social Proof and Trusted Certificates
If your website is still growing, it could be difficult to convince new customers to make a purchase from you. To solve this issue, you may try utilizing social evidence, such as customer reviews and ratings, to boost consumer confidence in you and your goods.
If you run an offline business, you can also integrate user reviews from unbiased websites like TrustPilot and Google Maps onto your web pages. Even though getting your first few reviews can be difficult, you should never use fake ones because they could get you in trouble with the law.
Improve Cookies
Page owners usually disregard cookie optimization since cookies are tiny files with little impact on website speed. The size of the cookies could rise as more people access and use your website.
Data about customers’ purchasing patterns, recently seen products, and favored categories can be used to enhance customer experiences. Retaining consumers may be aided by further customizations like incentive points.
Provide Coupon Codes
One of the few methods that actually works to motivate customers to finish transactions is the use of promotional codes. Promo codes are not only easy to use, but they are also quite successful in attracting new customers and keeping existing ones by delivering a top-notch shopping experience.
Up to 30% of customers will utilise promo codes to complete the transaction even if they had no intention of purchasing the item at a discount. Furthermore, consumers who have access to discount coupons spend 24% more than those who do not.
Conclusion
There is no one method that works for all stories to increase conversion rates. A website needs to have a specific consumer persona and a distinct system for prioritizing initiatives depending on the target audience. You can still apply the advice we’ve gathered here to practically any type of Magento 2 store you have. The success of the results will largely depend on your overall marketing strategies and the quality of your products, but following these recommendations will hasten the process.
